Really fun watching the real-time website culture shift from “Tumblr staff sucks and is incompetent and we hate them” -> Staff starts doing good things but everyone still reflexively hates and bullies them for everything they attempt because we’re all suspicious and hesitant to trust like wounded animals or divorcees who have been hurt before -> “Staff truly understands us finally someone who knows what we want bless thank you so much staff”
From what I’ve heard about the yahoo days, staff are unsung heroes and have fought multiple very terrible initiatives that would have probably killed the site. I can’t remember the details, but I think yahoo wanted to make tumblr require a yahoo account and staff basically dragged their feet on it as hard as they could until they were able to talk some sense into someone? Might have read a @sreegs post about it or something
Yeah it was about OneID.
I really can’t stress how much Tumblr/Staff’s appearance during the Yahoo/Verizon days has been misguided attempts at increasing DAUs (daily active users) at the behest of Tumblr’s owners while The Actual Staff, the fucking people actually doing the work, were screaming “PLEASE LET US JUST MAKE THE SITE BETTER”. I was on the iOS team. It took us years of negotiating and advocating to just set aside some time to literally bring down the crash rate and improve the app’s performance.
We had to twist the message of “the app takes more than 10 seconds to launch because it’s broken” into “more users will use the app if it launches faster 🙂” in order to achieve that. That was one of our greatest successes because it spread to Android and Web too (latency from the server). And it WORKED. We ended up with numbers to back it up. Crash rates plummeted as slowly but surely, the apps became faster and more performant. Plus the work we did specifically for that goal led to less crashes and better performance in other areas because it shed a light on spaghetti code that had needed fixing for years.
Sure it wasn’t something users noticed easily, because it was more easy to notice “the app is crashing all the time” vs “the app is not crashing”, but it was honest work that actually helped users. But that doesn’t lead to hockey stick revenue graphs so it wasn’t prioritized.
Automattic is finally on track with allowing the real Staff to implement the ideas they’ve had for years that Yahoo wouldn’t green-light (ad-free, tipping, blaze, Just Communicate More, etc). I hope they keep it up.












